How To Get Paying Customers On Your List

For those Internet affiliates and Internet marketers who are banging your heads up against the wall wondering just what secret is concerning converting subscribers to paying customers, well the answer is quite simple. Be like an old miner searching for gold. Sift out the duds and keep the gold. Customers are like a gold mine that is being looked through. The sift is the offer.

Here is what you do. Get together a deal that is great in value but low in cost. What you are looking for are people who will make a small investment from you. Put up a squeeze page advertising your deal and get people to sign up. Start with a 7 to 20 dollar deal. Some people will sign up for the deal but will not purchase. Make a list of non-purchasing subscribers. Now, make yourself a separate list of people who purchase from you. This will be your hot list. Make sure to cultivate a relationship with these people because they have opened their wallet to you. This is your active list. Send out newsletter weekly or biweekly to both lists sprinkled with advertisements. Some tire kickers may convert and buy from you through your newsletter and they can be transferred to the hot list.

Lose the freebie seekers. Freebies are okay but what good is having a list of thousands of folks who do nothing but download free information and never buy anything. Bottom line, we are in the business of making money. Which would you rather have, a list of thousands of tire kickers or hundreds of active buyers? I personally will take the buyers.

When the customers come to your website, give a one-time offer for an upsell maybe deluxe version of your low cost item. If they don't take that offer, give a mid priced option and when the opt out for that, they come back to the original low cost offer. When the customer buys the low cost item... send them to a thank you page. This page can offer a freebie or a product that is complementary to what you are selling. I save my freebies for customers who spend money with me because I want them to know I appreciate their business.

When a customer is buying, strike while the iron is hot, show them how another product can work well alone or in conjunction with what they are already buying. Now you have maximized your opportunity with this customer. Whether you are selling your own product or someone else's, this method can fatten your wallet rather quickly.

Now rinse, lather and repeat. Always repeat!